Whether your company has 10 or 10,000 people, everyone
needs to be aligned. It does not mean absolute agreement. It means “we” are
aligned on how to move the company, department or team forward. The first
alignment is to what the organization does. Do we make tires, cars or shoes?
Once we know the product or service, we can identify our target market?
While those questions appear simple, if everyone in the
company is














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