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Tuesday, July 11, 2017

Why a Competitive Advantage Means Nothing

In a previous article, I wrote about the importance of being able to change.  That article focused on the need to transform individually and enterprise wide.  Neuroplasticity is the technical term given for making paradigm shifts in the brain.  In a book called, The End of Competitive Advantage, by Rita Gunther McGrath, she talks about how market dominance can be fleeting.  Companies unable to quickly change can