|Outwitting the Devil (Amazon)|
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Wednesday, July 27, 2011
Wednesday, July 20, 2011
If a company wants to grow organically by driving new revenue streams, innovation will be key. Innovation, however, can be disruptive and difficult for a company and its employees to make the adjustment. Consider Apple Computer, a company whose business model was built around selling computers. If you can imagine, one day Steve Jobs decided that they were going to find a way to make the Walkman obsolete. To employees, this may have sounded absurd. How does a computer company compete with a Walkman?