If you listen to the emerging trends in Corporate America,
you will hear conversations about the importance of reading enormous amounts of
data. The current belief is that there is so much data that more people in the
organization will need to develop skills to analyze it. Currently, those skills
have belonged to people in the IT department. However, there are individuals in
other business units that may be able to combine their knowledge of customers
with the ability to assess data.
On the surface, this seems like a logical step. In the age
of knowledge workers, businesses should better utilize the intellectual capital
of human capital. This would seem to help leadership better understand and
predict customer behavior. As a result, strategy becomes much more clear and
predictable.
From another perspective, if companies stop at developing
skills to analyze data, it will be the catalyst for
























