Wednesday, May 27, 2020

How Do You Figure Out the Best Niche Market for Your Business?

Marketing is ultimately an exchange of relationships.  It is the way organizations display their ability to identify, anticipate and satisfy the needs of the public.  For businesses that have something valuable to offer, it is a method to attract customers who are willing to pay for a product or service.  The problem many companies face is they do
not know who their exact customer is.

When an enterprise does not know their target market, they can spend enormous amounts of money that produce zero results.  While people may love their clever marketing strategies, they have no interest in purchasing the product or service.  This is why the most effective marketing strategies focus on a niche.  For example, many people buy cars.  However, not everyone will purchase a Lexus.  To influence the buyer of a Lexus, you have to know who they are, where they live, what they watch in the media, the money they will spend and even how they want to be seen in the public eye.  That intelligence makes it easier to promote your vehicles to them.   

To gain a deeper understanding of niche marketing, will have a very talented guest.  His name is Bobby Tsui.  He will share his personal journey into how he discovered his niche.  He will help you rethink your customer avatar for 2020, social media opportunities, the benefits of serving a niche and many other aspects of marketing.  If you want to have a more effective marketing strategy in 2020, you will not want to miss this show.  Prepare your questions for Bobby and call in to ask. 

The show starts tonight, Thursday, May 28, from 7:00pm-8:00pm (EST) at The Creative Alchemist with Ted Santos and Lori Miller on  

Call to comment live at: (516) 387-1640.

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