How to build a brand in a hyper competitive space 12/02 by The Creative Alchemist | Entrepreneur

How to build a brand in a hyper competitive space 12/02 by The Creative Alchemist | Entrepreneur: When you think of companies that are well branded, names like Nike, Starbucks, McDonald's and Johnson & Johnson are a short list. Those companies invest the time, resources and brain power to develop recognizable names that transcend time and national borders. For this show, we are going to have a very special guest. He is what you would call the brains of branding. His name is David Lemley. He is the founder of Retail Voodoo. David participated with other great minds to develop branding strategies for Nike, Starbucks, Pampers and many other names you are familiar with. For this show he is going to share his knowledge about branding strategies. This is a show you want to take advantage of. Mark your calendars and prepare your questions. With the new year coming, ask David some of your most pressing questions about branding yourself, a product or company.