To say every corporation needs people is an obvious
statement. Yet, every balance sheet shows people as an expense. On the other
hand, buildings, land and equipment are considered assets. In an era of
knowledge workers, has this mindset become obsolete? Why aren’t people considered assets as well? You can’t have a company without people.
When the US was an
agrarian society, it might have been
appropriate to categorize people as an expense. However, even an agricultural
society requires human beings to plant and harvest crops. In today’s farming
environment, machines do most of the work. Except, at some point, people are
involved in organizing and distributing crops, not to mention the need for
people to build the machines. Even if machines built machines, a person would
be involved at some point for simple maintenance, repairs or improvements.
Then why are people seen as an expense? Perhaps it is
because assets can increase tremendously in value as demand for land and
buildings rise. At the same time, the intellectual capital of a human being can
perpetually increase with experience, training and development.
For example, Steve Jobs did not create the iPod because
there was demand for redesigned MP3 players. He used his intellectual capital
as well as the knowledge of his employees to innovate something that people
didn’t know they desired. In addition to innovative products, he used marketing
savvy. In the case of Steve Jobs, his intellectual capital was worth billions
of dollars. Land, buildings and equipment have never appreciated in value at
the accelerated rate of innovators like Apple, Starbucks, Braniff Airlines and
many other companies.
With that said, consider that each employee possess untapped
intellectual capital that can give a corporation access to new revenue streams
and innovative cost efficient processes. And those same employees are seen as
an expense to the company. Machines, on the other hand, only have the capacity
to do the same job over and over again without improvements or
innovations.
If employees were seen as an asset that you invest in,
businesses would do everything to increase the value of that asset. When it
comes to buildings, companies improve the building to make it more valuable.
When a company wants to do an IPO or put itself up for sale, it never considers
the possibility of doubling the value of each employee. On the contrary, the
company fires people to reduce “expenses”. In turn, that makes the enterprise
more profitable and valuable. Imagine firing the next Steve Jobs who goes to
your competitor or becomes your competitor.
This article was not written as a solution. It was written to start a dialogue that does not exist. In fact, hardly anyone realizes it
does not exist. I ask that you consider every organization has unmined revenue
lying dormant. That revenue exists in the intellectual capital of people. If
the corporation needs people, why not get the most from them. Most people are
waiting for someone to ask them for their ideas. The more people contribute
ideas, the more ideas they will contribute.
Therefore, if you are going to run a business with people,
increase their value by creating an environment that empowers people to be an asset. Otherwise, depend on land, buildings and equipment to grow your
business.
How will you make yourself a more valuable asset to your company?
How will you make yourself a more valuable asset to your company?
What do you think? I’m open to ideas. Or if you want to
write me about a specific topic, let me know.
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