Can You Command the Attention of the World?

“When you do the common things in life in an uncommon way, you will command the attention of the world.” – George Washington Carver 

While many of us desire to create the next Google or Apple, there are many possibilities for extraordinary right in front of us. Those possibilities exist in the common everyday way of doing things. Through imagination, we can create a more effective way to do the ordinary.

On a daily basis, each of us does one common thing in a way that would solve problems for masses of people. Our uncommon way of doing everyday tasks can make a world of difference to others.

However, we take

for granted that we are doing something special. For some of us, we diminish our contribution by saying, ‘anyone can do that’.

In the case of Henry Ford, if he would have said anyone will be able to figure out how to make cars faster and cheaper, he would have remained a day laborer. If he had taken that position, where would the world of manufacturing be today? Maybe someone would have figured it out and maybe not.

Each of us has some idea that we would like to introduce to the world. Yet, we keep it to ourselves for fear that it is just too common. If you have an idea to make the common uncommon, find an audience to brainstorm your thoughts. It is your uncommon way that can make the difference between average and extraordinary.