Can Crises Be Used to Make Your Organization an Industry Leader?

In an interview with Joshua Cadillac, we explored transferrable skills. By using Malcolm Gladwell’s book, David and Goliath, as a back drop, we took the book’s theme to create an alternative view of business. The book explores how seeming misfortune can give you an advantage. During some of those supposed unfortunate circumstances, you may have developed skills and competencies that can be transferred into your organization’s corporate culture. Some of those competencies may initially appear counterintuitive, like mastering crises. In an age of constant change and disruption, crises can paralyze your competitors. That can be the time to rise up and explore new possibilities while your competitors are waiting for the dust to clear. If the crisis is the result of geopolitical activities, economic changes or a business outside of your industry creating technology that disrupts your products or services, the changing environment is the opportunity to build a culture that functions effectively in uncertainty. While reacting powerfully to crises is an advantage, this video looks at how to intentionally create disruption in your enterprise to create a competitive edge. On one hand, that could require you to look at the horizon and create what’s coming next before your competition. On the other hand, you can create something for which there is no blue print and invent the future everyone else will have to chase. Even though it may not appear you have the skills and competencies to make it happen, it is the opportunity to uncover untapped transferrable skills to move the needle.