Wednesday, April 24, 2024

Meet Ted Santos, CEO of Turnaround Investment Partners

Ted Santos, Founder and CEO of Turnaround Investment Partners, is in the business of creating miracles. Also known as the CEO Whisperer, he works exclusively with CEOs of midsize to large corporations who are in need of radical change and transformation in order to maintain growth and relevance. He helps them to become

disruptors in their industries, to penetrate untapped markets, as well as to establish a strong corporate culture that will help them to navigate uncertainty and ensure long term success.

Please tell us a little bit about your business – what is Turnaround Investment Partners all about?

Turnaround Investment Partners is in the business of producing miracles.  CEOs hire us when they want to produce a breakthrough.  However, they are unsure how to do it with existing resources.  Once the breakthrough is accomplished, it will alter the future of your business forever.  To make the breakthrough a reality, we work with the executive team to develop disruptive strategies.  Those strategies produce disruptive technology and/or the ability to penetrate untapped markets.  Those untapped markets allow organizations to generate new revenue that they ordinarily would not have realized without the breakthrough.  To ensure the rest of the enterprise executes the breakthrough initiative profitably, we train staff and management to transform corporate culture.  

Tell us a little bit about your background and how you started your company.

I spent several years working as a sales trainer.  Our method focused on the psychology of sales and how to deal with difficult prospects.  With that training, I moved on to become the Chief Operating Officer of a transportation company that was growing so fast it was starting to fall apart.  By training staff and managers in conflict resolution and implementing structures to support a rapidly growing business, the company stabilized and increased growth.  

That experience positioned me to run another company – translations of foreign languages – with three years of declining revenues.  I turned that company around and helped develop new services that gave us a competitive edge in the marketplace.  

With so much experience growing revenues and transforming culture for companies facing challenging transitions, I thought it was time to focus on being an advisor.  I worked for a company that provided leadership training.  They also developed a powerful mythology for transforming corporate culture.  

After a number of years working with that consulting firm, I decided to step out on my own.  That way I could be the master of my destiny and completely integrate my executive experience with an innovative way to transform people at every level into effective leaders. 

What would you say are the top 3 skills needed to be a successful entrepreneur, and why?

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