Businesses invest enormous amounts of time and money in
3-year plans and strategies with the hope for certainty. Yet, the environment changes so rapidly
that the 3-year plan becomes obsolete after the year one leaving many
businesses to run on an obsolete model.
Even the most ambitious plans and strategies expire and have
an expiration date. New capital and employees have a way of conforming to the
existing culture rather than generating long term change.
That cultural mindset is often the product of the founder
who has gotten to where he is because of specific skill sets, knowledge base
and belief system, which unfortunately all come with inherent limits. Why? Skills, knowledge… come from what he or she already knows or
has experienced. In other words,
it comes from the past. We
(people) make our future decisions based on what we’ve experienced. However, just because something worked
in the past, doesn’t mean it is appropriate for the future.
Therefore, lasting changes have to start with the way people
think. Altering the inherent
mindset requires you to set goals beyond your core competencies and
persistently think them through.
It is a way to train yourself and people to get out of the proverbial
comfort zone.
Pursuing goals in an area that is unfamiliar or where you
don’t have all the necessary knowledge could be intimidating. At the same time, in the words of Henry
Ford, “if you believe you can or you believe you can’t, you’re right”. It is the mindset that allows people to
accomplish that which has never been done.
For
example, in the 1930s, German scientists stated that they would build a machine
to fly to the moon. This was a
huge problem. In fact, most people
thought they were insane. Yet,
their commitment to fly to the moon empowered them to develop jet propulsion
and the missile.
Although
they didn’t fly to the moon, they did invent the technology which served as a
platform for man to fly to the moon 30 years later. More importantly, the point is they had a mindset that
allowed them to accomplish many successes, even though it was in an area where
there was no knowledge or blueprint.
They created the knowledge for others to follow.
This
strategy is much more effective than creating a 3 year plan and hoping for
consistency. These scientists from
the 1930s disrupted the future.
Looking to the future of organizations, there may be a
greater return on investment from training people to be more malleable. That way, innovators can learn to let
go of old thought patterns, do away with assumptions and uncover blind spots.
In the book “Risk Intelligence,” David Apagar says that the
biggest problem people have when faced with risk is that they know too
much. What they know too much
about is themselves. To often, we
identify ourselves by presupposed limits and capabilities based on previous
successes and failures.
So,
before you start implementing new plans, strategies and hiring the perfect
employee, look at your mindset and the mindset of your enterprise. A new outlook can help you see things
you couldn’t see before or empower you to work effectively through
insurmountable challenges.
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