My fellow Americans, ask not what your country can do for you, ask what you can do for your country. – John F. Kennedy
In the US, corporate America has become the enemy. It is seen as the greed machine that steals money, destroys the environment, imposes its products and services on the innocent and enslaves its workers. Yet, it is the very hand that feeds the nation through jobs, training, income, travel and many other opportunities. Are webiting the hand that feeds us?
Perhaps it is time to say: My fellow Americans, ask not what corporate American can do for you, ask what you can do for corporate America.
In reality, corporate America cannot exist without the US citizen. In fact, corporate America is a product of US culture. Somehow we believe corporate America is somewhere outside of us, when the brutal reality is it could never exist without the love of capitalism that we all celebrate. If you need evidence, go to any mall or restaurant in the USA. You will see people enjoying the benefits of capitalism provided by corporate America.
Instead of the love, hate relationship we have developed with companies, there is another perspective. Unless you work for the government, you are the beneficiary of corporate America. As a note, the government does not build or produce anything. They contract the work to organizations that employ people to service the government. With that said, it is time to see corporate America as the catalyst for transformation of US culture. Up to now, we have believed that corporate America was shaping us.
Since businesses cannot act or function without people, it is time for people to choose what they want corporate America to be, instead of being the victim of it. For example, in no way is a job merely a source of income. It is a place to become a better and smarter person. Most companies offer training. Instead of seeing training as a way to keep your job, use the training to become a more effective communicator, negotiator, problem solver, leader, etc. If your job became a source of educating you to become smarter and a more capable human being, the divorce courts would be empty. Why? The skills you develop in your career are transferable. As you become a better communicator and negotiator, you are equipped to work things out with your spouse. You also become a better leader when you are raising your children.
These benefits go well beyond your family. The skills and tools you develop from work would then contribute to you being a better neighbor, friend, sister, etc. In addition, things like road rage and arguments over small matters would disappear because each of us has been indirectly developed in human relations.
Furthermore, as we become more satisfied with our personal lives, we become more satisfied with our professional lives. They would feed on each other. As the enjoyment of our family life increases, divorce could possibly be eliminated. In turn, we would become that much more productive in our careers without the distraction of going through a tumultuous divorce.
As you can see, corporate America can serve a much greater role in our lives. Money is just a small part. It is corporate America that has the greatest possibility to transform many of the social and environmental challenges we face. However, there is no way it can happen without the individual. Each of us is responsible for what corporate America can be. What role will you play to ensure corporations become the catalyst for peace, empowerment and transformation?
What do you think? I’m open to ideas. Or if you want to write me about a specific topic, let me know.